Privacy Policy

Effective date: 2024/01/01
Last updated: 2025/01/01

Shuvaloff ("we", "our", or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and disclose your personal information when you use our website and related services.

1. Information We Collect

We collect the following categories of personal information:

• Personal Data — name, email address, and any information you provide through our contact form.
• Usage Data — IP address, browser type, pages visited, time spent on pages, referring URLs.
• Cookies and Tracking Data — identifiers set by Google Analytics, Google Ads, and Meta Pixel (see Section 5).

2. Legal Basis for Processing (EU/EEA Users — GDPR)

If you are located in the European Union or European Economic Area, we process your personal data on the following legal bases:

• Consent — when you agree to cookies via our consent banner.
• Legitimate interests — to analyze website usage and improve our services, where such interests are not overridden by your rights.
• Contract performance — when processing is necessary to respond to your inquiry or provide services you requested.

3. How We Use Your Information

• To respond to your inquiries and provide requested services
• To improve and maintain our website
• To measure advertising effectiveness
• To prevent fraud and ensure security
• To comply with legal obligations
• To send service-related communications (not marketing without consent)

4. Disclosure of Personal Information

We may share your personal information with:

• Governmental authorities upon request in accordance with applicable law
• Third-party service providers necessary to deliver our services (e.g., email, hosting)
• Advertising and analytics platforms (Google, Meta) — see Section 5
• Parties involved in a merger, sale, or transfer of company assets
• Third parties to prevent fraud or protect our legal rights

5. Third-Party Services and International Data Transfers

We use the following third-party services that may collect and process your data, including transferring it outside the EU/EEA to the United States:

• Google Analytics 4 — website analytics. Google Privacy Policy
• Google Ads / Google Tag Manager — advertising and tag management. Google Privacy Policy
• Meta Pixel (Facebook) — advertising and conversion tracking. Meta Privacy Policy

These transfers are carried out under Standard Contractual Clauses (SCCs) approved by the European Commission, or other appropriate safeguards.

6. Cookies

We use cookies to enhance your experience and measure website performance. When you first visit our website, you will be asked for your consent to use non-essential cookies. You may accept or decline. Essential cookies required for the website to function are always active.

You can manage or withdraw your cookie consent at any time by clearing your browser cookies and revisiting the site.

7. Data Retention

We retain personal data submitted through our contact form for up to 12 months, or as long as necessary to fulfill the purpose for which it was collected. Analytics data is retained according to the settings of the respective third-party platforms (typically 14 months for Google Analytics).

8. Your Rights

EU/EEA residents (GDPR): You have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion of your data ("right to be forgotten")
• Restrict or object to processing
• Data portability (receive your data in a structured, machine-readable format)
• Withdraw consent at any time without affecting prior processing
• Lodge a complaint with your local data protection authority (supervisory authority)

California residents (CCPA): You have the right to:

• Know what personal information we collect, use, disclose, or sell
• Request deletion of your personal information
• Opt out of the sale of personal information — we do not sell your personal information
• Non-discrimination for exercising your privacy rights

Canadian residents (PIPEDA): You have the right to access and correct your personal information and to withdraw consent subject to legal restrictions.

9. Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

10. Children's Privacy

Our website is not directed to children under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us and we will delete it promptly.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the updated policy on this page with a revised effective date. We encourage you to review this page periodically.

12. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

• Website: Shuvaloff